Tyres, they’re just black and round, right?

Well… not quite. Tyres are a crucial vehicle component, and learning more about them could keep you safe on the road as well as save you money.

Goodyear is one of the largest tyre manufacturers in the world. Founded in 1898, it makes tyres for anything from luxury supercars to commercial aircraft. It employs 74,000 people worldwide and has manufacturing plants in 23 countries.

Goodyear is a premium tyre brand whose products are among some of the most successful in the industry. It uses technologies to create tyres that have won multiple awards from independent testers, including Auto Express and WhatTyre.

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Why Are Tyres Important?

As the only component of your car that touches the road, tyres have a huge impact on performance, safety and how your car feels to drive. A tyre’s job is to ensure traction and manoeuvrability at all times.

Did you know? A Goodyear tyre tread is highly engineered to deliver excellent grip, performance and safety in a range of conditions. Advanced tyre compounds are engineered on the molecular level to perform on a range of vehicles, while being efficient and durable.

Investing in a high-quality set of tyres is a key consideration for drivers. Here are the key aspects to ensuring that you’re getting the most out of your tyres:

Tread depth: The legal tyre tread limit in the UK is 1.6mm. However, we recommend that any tyre below 3mm should be replaced to maintain its performance. Worn tyres particularly suffer in wet conditions. The border of a 20p coin placed inside the tread will let you know if tyres are within the legal limit, however, use a tyre tread gauge to ensure your tyres meet the 3mm recommendation.
Pressure checks: You should check your tyre pressures once a month. Underinflated tyres will not only cause your vehicle to use more fuel, but also increase wear or, in extreme cases, tyre failure. Always follow your manufacturer’s guidance on tyre pressure. These can usually be found inside the door or in the car’s handbook.
Rolling resistance: Tyres with a low rolling resistance rating will boost your car’s efficiency. Goodyear’s latest range is EV-certified, meaning they excel in achieving maximum efficiency and are quieter than many other brands.

Types of Tyres

There are three main types of tyres:

Summer tyres are most commonly used in the UK, and are recommended for temperatures of 7°C and above.

All-season tyres deliver grip all year round and offer the best of both between a winter and summer tyre. These tyres are the best option for many drivers in the UK, as the climate is often very wet and icy in winter.

Winter tyres are used less frequently in the UK. Designed for places that receive heavy snowfall, the tread blocks remain flexible at extremely low temperatures and claw snow to provide excellent traction.

Goodyear Sustainability: Driving towards a better future

Goodyear is working on a number of key innovations that will help drive the industry forward, from intelligent and airless tyres, to the commitment to producing a tyre with 100% renewable and recyclable material by 2030. Last year, Goodyear developed tyres for the futuristic Lancia Pu+Ra HPE concept vehicle. This partnership offered a glimps into the future of electric mobility and Goodyear is committed to contributing to a net-zero future.

GoodYear EV position

Goodyear’s current tyre range is optimised for EVs and designed to give all passenger vehicles optimal performance and efficiency. Goodyear has developed tyre ranges that are packed with the latest technology for optimal performance across EV and ICE (internal combustion engine) vehicles, simplifying the choice for your vehicle.