Driving instructor franchise

If you’re an experienced ADI thinking of joining a driving school franchise, you’re probably considering all your options. Let’s start by pointing out that RED was voted ‘National Driving School of the Year’ in 2022.

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Find out more about Franchise

  • By submitting this enquiry you are giving your consent to allow RED to contact you to discuss our instructor training course and to send you relevant information about any of its driver training courses and driving related career opportunities via email and SMS. We will hold your data for this purpose for a period of up to 3 years. We will not use your data for any other purpose.

Why should you become a Red franchisee?


  • Customers love RED. Just read our reviews
  • 100% of our customers prepay. This means we collect the lesson fees on your behalf. It also means you don’t have to worry about not getting paid, haggling over prices or no-shows
  • We don’t just claim that our lessons prices are premium – they are! We believe in delivering quality and value for our customers, not cheap lessons
  • When you join us, you’ll go on a business seminar, designed to make you more effective at managing your own business. (We assume you already know how to teach people to drive!)
  • We operate a sophisticated online diary system to enable both you and our Contact Centre to manage bookings
  • We have a range of RED branded clothing available that helps to identify you as an ADI
  • We advertise on Google and other leading search engines, as well as maintaining a social media presence on the likes of Facebook, Twitter and Instagram, in order to attract new business for you
  • We have an Instructor Services team with over 200 years of industry experience. Many members of the team are ADIs, available to help and support you when necessary.

The 2024 Driving Instructor Review was compiled by FBTC who are a specialist accountancy services provider to the driving instructor industry.

Their survey of over 150 randomly sampled RED Driving instructors shows that:

  • The average hourly rate now exceeds £34 per hour
  • RED instructors achieve an average gross weekly income of £1,050
  • 97% are satisfied with their job
  • More than 80% would recommend a RED franchise

If you already have a suitable training car you can join our Brand Franchise which costs £99 per week. If you’d like to benefit from our exclusive car deals, we can help you get a brand new car.

To find out more please complete our form.


Save on your fuel costs and cut down your admin work

As a RED Driver Training instructor, you are eligible to apply for your FREE Esso Card™ (usually costing £43 per card, per year). The Esso Card™ will give you a discount off every litre you fuel up with. There are no fees and you only pay for the fuel you use, at the preferential rates agreed.

The benefits:

RED Driver Training instructors can reap significant potential benefits with their Esso Card™:

  • Reduced fuel costs
  • More efficient route planning
  • Reduced administration burden.

The Esso Card™ removes the need for businesses to keep track of cash, reimburse individual drivers, or hand over a business credit card to employees. And because invoices are tax compliant, month-end accounting is much easier, giving RED Driver Training instructors more time and resources to focus on growing their business.

Savings available:

  • SAVE 3P on every litre of Esso Synergy Standard Unleaded fuel
  • SAVE 5P on every litre of Esso Synergy Standard Diesel and Esso Synergy Supreme+ Diesel fuels
  • SAVE 5P on every litre of Synergy Supreme+ Unleaded fuel
  • SAVE 1P on all fuels at Shell and BP sites

What does our full franchise offer?


If you choose our Full Franchise which includes our car:

  • Named family members can drive it if approved by RED
  • Approval by RED is not subject to a credit check
  • A small bond will be required but can be built over the first few weeks

If you already have a suitable training car you can join our Brand Franchise which costs £99 per week. If you’d like to benefit from our exclusive car deals, we can help you get a brand new car. Please call us for more details.

To find out more submit your enquiry now online.


Enquire now and ask about our start-up deals. Get in touch via our form.
Instructor smiling to left